Why the name Joyrider? It’s simply the joy of riding. We all love riding our bikes and the joy they bring us. Our Joyriders love to ride, race, and seek adventures. Whether it's mini-adventures with their families, climbing high country back roads, descending single track, or cruising down the street for a coffee. Our Joyriders symbolize ATC as we know it. During the season we host ‘Joyride Days’, come and join us for good times, great riding, and lots of high fives.